The unification of customer profiles allow to take real-time action. On average, digital businesses are using over 20+ MarTech vendors that are often not communicating or sharing data. Unconnected tools lead to separate segmentation strategies and a loss of organizational efficiency. It is now possible to gain a deeper understanding of the customer behavior by putting together online and offline data across devices and sessions. By connecting all customer data, we have a single view of customers and a more accurate segmentation strategy.
As a result, you will engage with your customer in the right time and channel, with a consistent message.