After testing several competitors trading desks, Subaru Spain choose to use the solutions of Mediascale Benelux to boost their digital campaigns through the data and programmatic offering of the Serviceplan Group. Despites the fact that the competitions had months to optimize their campaigns, they never succeed to go beyond 2€ per lead for a catalog demand or a test drive. Starting from the first week, Mediascale reached a cost per lead at 0,80€ thanks to advanced analysis of the audiences through the algorithms and the artificial intelligence developed by the agency. Besides that, the bounce rate on the advertiser’s website doesn’t go above the 7%, proof that Mediascale is sending highly qualified traffic to the website.