Mediascale Benelux, the data and prorgrammatic offering of the Serviceplan Group, has signed a strategic and exclusive partnership with the Ierace Dechmann + Partners agency, which is the leading media agency in Luxembourg.

This exclusive collaboration with Mediascale is a major turning point for IDP and its preferred markets: Luxembourg and the Greater Region. It enables the agency to substantially supplement its expertise in the field of media strategies and to provide an innovative solution in its market.