Following the creation of the position of Head of Programmatic Trading and Data, Mediascale decided to entrust Christelle Hodjo with the responsibility. Within the agency, she will manage the trading team, negotiate with partners (publishers and platforms) and develop synergies between the different departments of the agency, both in Belgium and internationally.
Passionated about digital, Christelle comes from AdUX (formerly Hi-Media) where she was responsible for the programmatic department. She was also responsible for marketing the Microsoft network and developing new products.
Mediascale, the data and programming agency of the Serviceplan Group, is a major player on the Belgian and international markets.